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Analytics & Reporting

Stop guessing and start knowing. We set up robust tracking infrastructure, build clear dashboards, and deliver reports that turn raw data into decisions your business can act on.

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Analytics & Reporting
What We Do

Data That Drives Decisions

Without reliable tracking, every marketing decision is a guess. We implement the measurement infrastructure that gives you a true picture of how your marketing is performing — across all channels, all campaigns, and all stages of the customer journey.

We work with Google Analytics 4, Google Tag Manager, Search Console, and platform-native analytics to ensure every touchpoint is captured accurately. We then translate that data into clear, actionable reports you can actually use.

Our goal is not to overwhelm you with numbers — it is to give you the specific insights that matter for your business and help you make better investment decisions every month.

What's Included

Our Analytics Services

From tracking setup to monthly reporting — we cover the full analytics stack.

GA4 Setup & Configuration

Full implementation of Google Analytics 4 including event tracking, conversion goals, user properties, and cross-domain tracking — properly configured from the start.

Tag Manager Implementation

We use Google Tag Manager to deploy and manage all tracking tags cleanly and efficiently, without requiring developers for every change.

Conversion Tracking & Funnels

We define and track the key actions users take on your site — form submissions, purchases, sign-ups — and map out where they drop off in the conversion funnel.

Custom Dashboards

We build Looker Studio dashboards that consolidate data from multiple sources into a single, easy-to-read view — updated automatically in real time.

Monthly Performance Reports

Structured monthly reports with plain-language commentary, trend analysis, channel comparisons, and specific recommendations for the next period.

Tracking Audit & Fixes

If you already have analytics in place, we audit for data gaps, duplicate events, incorrect attribution, and misconfigurations — then fix everything systematically.

Our Process

How We Set Up Analytics

A structured implementation process that ensures your data is accurate from day one.

01

Audit & Requirements

Review existing tracking, define what needs to be measured, and document all conversion events and data sources.

02

Tracking Plan

A detailed specification of every tag, trigger, and variable to be implemented — agreed with you before any work begins.

03

Implementation & QA

Full implementation in GTM, thorough testing across devices and browsers, and validation that all events fire correctly.

04

Dashboards & Reporting

Custom dashboard build, first monthly report, and ongoing monitoring to catch data quality issues early.

Benefits

Why Proper Analytics Matters

Reliable data transforms how you make decisions and allocate your marketing budget.

Know Your True ROI

Understand exactly which channels, campaigns, and content pieces generate revenue — and which do not.

Smarter Budget Allocation

Shift spend towards what works and cut waste — decisions backed by data rather than assumptions.

Faster Optimisation

Identify underperforming campaigns early and make corrections before significant budget is wasted.

Clear Campaign Goals

Defined KPIs and conversion events give every campaign a measurable objective and a clear definition of success.

Audience Insights

Understand who your customers are, how they find you, and what behaviour precedes a conversion.

Confident Reporting

Present accurate performance data to stakeholders and leadership with full confidence in the numbers.

FAQ

Common Questions

For GTM and GA4 implementation, we need access to your Google Tag Manager container and Google Analytics property. If GTM is not already installed, your developer will need to add the GTM snippet to the site — usually a 15-minute task. We provide clear instructions for this.
GA4 is Google's current analytics platform, which replaced Universal Analytics in 2023. It uses an event-based data model (rather than session-based), offers better cross-device tracking, and integrates more deeply with Google Ads. If you are still using UA data, we can help you migrate historical data and ensure your GA4 setup is properly configured.
Our monthly reports cover: overall traffic trends, channel performance breakdown, top landing pages, conversion rates by source, campaign performance, notable changes from the previous month, and 2–3 specific recommendations for improvement. Reports are delivered as a PDF and accompanied by an updated dashboard.
Yes. We implement GA4 e-commerce tracking including product impressions, add-to-cart events, checkout steps, and purchase confirmation — giving you a complete picture of your sales funnel and the marketing sources driving revenue.

Ready to Take Control of Your Data?

Let us audit your current analytics setup and show you what you are currently missing — for free.

Request a Free Analytics Audit